An investment opportunity exists in the production of cut flowers exclusively for the export market in Europe.  There are already some firms that are successfully exporting to Europe and additional investment in this sector will create economies of scale and hence make Malawi’s cut flower industry more competitive on the international market.  Malawi has a favourable climate and weather for the production of cut flowers. 

Since flowers do not do well in cold seasons in Europe, Malawi has an advantage over producers in Europe during the festive cold seasons of November-February in Europe.  Investments are likely to yield high returns and an initial investment capital might be no more than US$ 2.0 million. Sufficient labour is readily available for such a project within the city of Lilongwe and surrounding districts where cut flowers can be directly exported by air to Europe.